Dove Chocolate News

DOVE Chocolate Discoveries(TM) Recruits American Chocolate Lovers to Run Their
Own Chocolatier Business
Direct Selling Venture Allows Consumers to Turn Their Passion for Chocolate
into a Career

MT. ARLINGTON, N.J., Sept. 25 /PRNewswire/ -- MARS Snackfood US announced
today the launch of DOVE Chocolate Discoveries(TM), the company's new venture
into direct selling. DOVE Chocolate Discoveries(TM) provides chocolate-lovers
the opportunity to discover their inner entrepreneur -- or "Chocolatier" -- by
starting an at-home chocolate business, beginning with hosting chocolate
parties, selling exclusive DOVE Chocolate Discoveries(TM) products and
developing a network of Chocolatiers.
To introduce DOVE Chocolate Discoveries(TM), a brand new website has been
developed that celebrates the business of chocolate for both current and
potential Chocolatiers. The Web site -- www.dove-chocolate-discoveries.com --
connects consumers to their local DOVE Chocolate Discoveries(TM) Chocolatier
and shares information on product offerings and on how to get involved with
the program. The Web site was created to support DOVE Chocolate
Discoveries'(TM) recruiting efforts and offer information on the exclusive
line of DOVE Chocolate Discoveries(TM) products, including Chocolate Mousse
Mix, Chocolate-Covered Almonds and Cranberries, Truffle Fudge Brownie Mix,
Chocolate Making Kits, and a variety of chocolate beverages. Non-edible
products such as a fondue set and a recipe book are also sold through DOVE
Chocolate Discoveries(TM).
"DOVE Chocolate Discoveries(TM) is a great opportunity for women and men
who want to start their own at-home business and teach friends and family how
to create "wow" desserts with ease, discover new ways to enjoy chocolate and
learn about its origin," said Betty Palm, the president of DOVE Chocolate
Discoveries(TM). "Selling exclusive quality chocolate products at fun tasting
parties -- what could be better?"
All Chocolatiers are trained and equipped to hold chocolate parties that
focus on their customer's area of interest -- candy-making, simple desserts,
drinks, or simply savoring the chocolate as-is. After attending a party,
guests have the opportunity to become Chocolatiers themselves or host their
own Chocolate Tasting party. These tasting parties are the only place where
DOVE Chocolate Discoveries(TM) products are sold.
With consumer trends in product premiumization, home entertaining and
entrepreneurship on the rise, today's marketplace is ripe for new Chocolatiers
to join the DOVE Chocolate Discoveries(TM) family and work with exclusive
products made from the world's finest chocolate and designed to exceed
consumers' expectations. With the flexibility to choose between a supplemental
or full-time revenue source, DOVE Chocolate Discoveries(TM) gives potential
Chocolatiers the opportunity to discover their entrepreneurial dreams.
About DOVE Chocolate Discoveries(TM):
DOVE Chocolate Discoveries(TM) is based in Mt. Arlington, NJ and is a
division of Mars Snackfood US. DOVE Chocolate Discoveries(TM) is a national,
premium chocolate direct-selling business available in the 48 contiguous
states, offering exclusive chocolate products, recipes and non-edible items.
For more information on the company and how to become a Chocolatier, please
visit www.dove-chocolate-discoveries.com or call 866-922-3683.
Contacts: Ryan Bowling Lina Shustarovich
Mars Snackfood U.S. Brand Building Communications
908.850.2396 - office 212.343.8917
908.914.1702 - mobile lshustarovich@brandbuildingnyc.com
ryan.bowling@effem.com

SOURCE MARS Snackfood US

Ryan Bowling, Mars Snackfood U.S., +1-908-850-2396, +1-908-914-1702 (mobile),
ryan.bowling@effem.com; Lina Shustarovich, Brand Building Communications,
+1-212-343-8917, lshustarovich@brandbuildingnyc.com